How event planners use technology & social media

July 2012 – During the 2012 IMEX event in Frankfurt, AIM Group International spearheaded a study surveying event planners and meeting professionals with the goal of understanding how they are currently using social media and technology in their job. The respondents of the survey include an invited
group of meeting professionals who are responsible for running large-scale (in size, budget or visibility) congresses, conferences and events for associations and corporations.

The results are now published in this attached presentation.  In this report, you can find the following information:

• The purpose for usage of social media in the meeting industry
• The most effective social media platforms and technologies to use before, during and after the event or conference
• Technology tools and trends influencing the future of meeting industry
• Difference in social media and technology use and approach by corporates – associations – governmental institutions
• Use of meeting apps during events and conferences
• Future for paper free conferences
• What are the major pros and cons for the meeting industry

Some of the most important findings include:

Top three reasons for social media use for the meeting industry:

• marketing and promotion of the company
• to keep up with industry news and happenings
• promotion of events

Top five social media networks/tools for event organizers:

• Facebook
• Twitter
• LinkedIn
• Conference website
• Conference /Meeting apps

Conference and meeting apps holds the top spot for future trends in the meeting industry
Corporate companies most demanding clients concerning social media and technology use during events
Inexperience as main obstacle to use social media and technologies

Click here to download the report